Land Yachts
About Restoration
The following article was written by Mark O'Neil, former automotive restorer.  He has given
us permission to continue making it available for viewing.
Most people are greatly misinformed as to what restoration is.  To those of you who are seasoned restoration
customers, a lot of what this article is about is common sense, but you may find it interesting anyway.   For those of
your who have never had professional restoration done before, even if you have done some amateur restoration
yourself, this article is required reading.  Any resemblance of people in this article to anyone, living  or dead is purely
intended.  The names are changed to protect the guilty.

Let's examine just exactly what restoration is.  Where automobiles are concerned, restoration is simply, a complete
disassembly.  If the parts shows too much wear than the OEM (original equipment manufacturer's) recommends that
parts is (1) replaced with an OEM new part, (2) replaced with and OEM or secondary market remanufactured part
or, (3) refurbished by the local shop or subcontractor to a level equivalent to new OEM specifications.

Part of restoration is surface repair.  All metal rusting surfaces must be treated.  Pieces that are not rusting, must be
protected from future rusting opportunities.

All upholstery, and fabrics, including all new fasteners and seals must be replaced.  Any interior trim displaying age
or damage, must also be replaced.  Prep and finish the exterior of the vehicle with modern finishing systems as called
for by the particular level of restoration.  And end by replacing all exterior trim which shows age or damage.

A True restoration will return a vehicle to as close to brand new as possible, as the original method of manufature is
not available.  Restorers recognize two types of restoration, show and street.  The main difference between the two
is, show vehicle restoration is sometimes called "over-restoration" where the vehicle is brought as close to perfection
as possible, disregarding cost.  A show restoration is better thatn the best brand new, fresh off the assembly line
vehicle.  A street restoration is as close to factory new as possible.  Show restorations are generally only shown at a
few, serious shows, (such as Concours d'Elegance) and never driven on the street.  These cars are entered into judged
competitions, and are expected to win.  STreet restorations are intended for the pleasure of driving.  These, however,
are still driven only infrequently.

Restorerss do not like to do "partial restorations".  Though the reason should be obvious, let me see if I can explain
why.  Joe Below Zero brings his 1962 Francia Oblongatta boattail shooting brake to ABCD Goldfish Restoration
Co. to fix the rusted panels on the floor and paint the body and rechrome certain small finish trim parts.  Joe cannot
afford to rechrome the bumpers.  Joe also plans to effect all other repairs to the vehicle  as well as its complete
reassembly.  Joe has, for years, been a serious amateur  automobile collector and part tiem repairer of his own
projects, and thus believes himself competent enough to handle tasks not meted out to ABCD.  But more to the
point, Joe cannot afford to pay ABCD to do the complete restoration.  Since Joe does not work for ABCD, they
have no control over the quality of his work.  Joe brings his completed project to a show.  Tom asks: "Say Joe, who
did your restoration work?"

Why, ABCD did, of course!"

Tom wanders over to Brad and says "Jeez, I'm never going to have ABCD do anything for me!  Look at what a
crappy job they did here in the engine compartment!"  End of story!  Now there are amateurs out there that are very
good.  In fact, so good, I've tried to hire them!  But the vast majority of amateures simply do not have the skill and
experience or equipment to equal the quality of my carefully selected middle-aged professionals, who have spent all
their adult lives working as automobile restorers.

My local restoration customers, reflecting the nature of the Tidewater (Virginia) marketplace, fall into the following
categories: 95% budgeted repair work, 4% street restoration, 1% show restoration.  Why so little rearl restoration?  
The simple reason is cost.

Let's explore this issue.  The vast majority of my local customers are first timers.  That is, when they bring me their
project, it's usually the first time they've ever had restoration work done by a professional.  What they are familiar
with is paint and bodywork done by collision shops.  The philosophy of the collision repair industry is to get it
done quick and cheap!  This is mainly because the typical collision customer is in need of the lost transportation,
thus necessitating a short repair interval.

The repair is usually being paid for by a large insurance company, whose bottom line is, control the cost.  Collision
shops use an estimate system often provided to them by the insurance companies that closely approximates the real
cost of the repairs.  Thus, the final cost rarely differs from the original estimate.  They can do this because the
average age of vehicles they work on is 5 years.  Parts are in good supply, repair techniques are simple and variances
from these techniques (mostly from corrosion or poor quality of previous repairs) are at best nonexistent or at worst
very predictable.  Yes, Virginia, many aspects of vehicles are better made today!  the diagnosis and repair strategies
are easier, thus requiring less skilled technicians and the results are cheeper (in inflation adjusted dollars).  Even when
there are "additions" to the original estimate, the additional cost is still not felt at the customer's pocketbook, since
the collision shop will usually negotiate directly with teh insurance company.

The average age of projects flowing throught my shop is 40 years.  All of the first-timers coming into my shop,
generally are infected with the belief that I can spend several minutes looking over their 40 year old vehicle and come
up with a collision industry type estimate, or in other words, a firm bid!  I can come up with a firm bid for you right
now; I don't have to get out of my seat, I don't have to look ay your car, in fact I don't even care what it is!  60K!  Of
course if you want a reasonably accurate estimate to restore the car, I will give your one as soon as we have
completely disassembled the car.  This is, of course, not an insubstantial operation and could itself cost upwards of a
thousand dollars!  And then there is always the risk that we would discomver the cost to restore or even just repair
the vehicle would far exceed any expectation on the part of the owner; thus at that point he would have to
discountinue (at least with us) after having already spent upwards of a grand!

What should a restoration cost?
Well first let's deal with some quaint notions about this.